foursquare “wet plate project”

The snowboarding brand Foursquare has put together a pretty awesome project to coincide with the launch of their new website called the “Wet Plate Project.” Snowboarding + old school cameras? This definitely got my attention. Foursquare worked with photographer Ian Ruhter to shoot a series using an old wet plate camera. The wet plate is one of the oldest exposure/developing techniques in photography. The resulting images were pretty cool.

Here is vid that they published outlining the idea behind the project.

Check out Ruhter’s images from the first two of five installments, below. The shots feature riders Alek Oestreng and Andreas Wiig. Pretty incredible stuff, for an era where just any ol’ person can walk into B&H and pick up a 5D kit.

Thanks to my amigos at RC for turning me onto this.